2009Dec 22

Maxine issues statement regarding Webisodes

by Justin · 0 comments

Due to controversy – this will be the last week in which you can watch the “Under the North Star” on the BABV website, so please watch all episodes this week in order to get your poster. (edit – virtual posters have been sent to all BABV members – check your PDA :) )

Maxine released this statement regarding it.  Maxine helped create these webisodes in order to help inspire children to help make a difference in their own way, not to politicize any issues.  

This was a thoroughly enjoyable cartoon and my children loved it and I know that the members of our website enjoyed it as well- Thank You Maxine!!!  Keep up the pawsome work!!!


Letter from Maxine Clark Regarding Online Webisodes

December 22, 2009

We have received inquiries regarding our online webisodes and would like to provide you with the following information.

Our goal is to entertain and engage the imagination of children with our stuffed animals, our store environment, and online. Our intention with the Polar Bear story was to inspire children, through the voices of our animal characters, to make a difference in their own individual ways. We did not intend to politicize the topic of global climate change or offend anyone in any way. The webisodes concluded this week with Santa successfully leaving on his journey to deliver gifts around the world. The webisodes will no longer be available on the site.

to read more, please click on Read More or go to the Front Page News in our Forum

I started Build-A-Bear Workshop as a place for families and children to come for a fun experience combining imagination, creativity and empowerment. I have always placed great value in the trust that our Guests have in our brand.

At Build-A-Bear Workshop we also strive to encourage kids to help others by participating in their communities. We listen to parents and kids about topics that they are interested in and care about. We especially value the input of parents. We are listening and taking all points of view into consideration for the future.

If you have questions, please contact us:

Guests with questions should contact:
Guest services

Media with questions should contact:
Jill Saunders
314-423-8000 ext. 5293
314-422-4523 (cell)

Investors with Questions should contact:
Investor Relations
314-423-8000 ext.5353


Maxine Clark
Founder and Chief Executive Bear
Build-A-Bear Workshop

Related posts:

  1. Maxine’s Bear-thday!
  2. Maxine on The Chloe Show — New Bell Ringing Move!
  3. Maxine’s Buildabearville November Gift: Heart Shaped Tote!
  4. Maxine’s Buildabearville October Gift: Bear Paw Visor!
  5. Maxine’s Decembear Gift

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